After selling to Facebook last year it was only a matter of time before advertising was to be introduced to ensure Instagram could be monetised.

Instagram is one of the most popular social media platforms in the world with currently a user base of 150 million each month, having grown 15% since July it’s a sleeping giant of money for it’s owner, Facebook.  It’s no wonder ads are on the way with that growth, although the dificulty will be,  where and how will the ads appear? Rumour mills on the internet suggest the ads could appear surrounding trending topics or search, which is what Twitter did.
Instagram ultimately want the ads to appear in news feeds which is where most people spend their time. The difficulty Instagram has at the moment is it doesn’t technically have the foundations to allow advertisers measure their campaigns. For example, currently account holders do not have any access to information that illustrates how popular their content has been. Advertisers will need this information.
The change will occur within the next 12 months , so those who don’t want to see ads appear can breathe and brands wanting to advertise have time to devise their strategies.
Need help with your social media management? BFJ Media can help prepare and manage on-going social media campaigns on any platform like Instagram. Contact us for more information.